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The portal is being launched via a website and a dedicated app with additional exclusives activated by scanning QR codes or product images at brand events. The site, which is launching in the UK before being rolled out through Europe, is aimed at younger, more urban spirits enthusiasts and collectors. Its purpose is to showcase Pernod Ricard brands and reward brand loyalists.
The visual identity has been designed to work on and off line – the simple and iconic logo is distinctive and versatile enough to be used across media. It also gives a suggestion of the brand’s playful character. The colour blue was chosen as it provides a connection back to the Pernod Ricard parent brand and it works alongside the array of colours associated with the brands included on the site. The quirky, handcrafted word marque is contemporary and characterful. The descender of the ‘P’ can also extend to create a broader visual language. It creates a vibrant network of lines, each one connecting to a silhouette of one of the iconic brands featured on the site. Each brand has its own unique colour. “Coley Porter Bell really understood the design brief,” explained Adam Boita, Marketing Controller at Pernod Ricard UK. “The Sipstor name really encapsulates the service offering whilst also working across multiple territories. The design aesthetic is also flexible enough to act as an umbrella visual identity for all the brands featured on the site.” Coley Porter Bell creative director Stuart Humm said: “We wanted to create a contemporary brand that would appeal to an urban crowd. In this way, we didn’t want to try too hard with the design. Its simplicity is confident and youthful, but at the same time it feels premium and can work with the diverse brands and exclusives that the portal will offer.”
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Coley Porter Bell designs and names ecommerce portal for Pernod Ricard
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