Coley Porter Bell has scooped three medals at one of the world’s leading spirits awards.
The prestigious International Spirits Challenge 2013 has awarded Coley Porter Bell two golds and a bronze this week with work for three Pernod Ricard brands, Beefeater Burroughs reserve, Olmeca Altos and Chivas Brother’s blend.
Beefeater’s Burroughs reserve won gold in the ‘Best Packaging & Design On Trade’ section. Olmeca Altos took top prize in ‘Best Packaging and Design’ while Chivas Brothers’ Blend won bronze in ‘Best Packaging & Design Travel Retail’ division.
The brief for Olmeca Altos was to bring the brand story to life via the bottle. The design had to appeal to the ‘creative classes’ – hipsters and bar tenders and it had to have its own distinct modern Mexican personality to distance it from the Olmeca masterbrand.
Meanwhile, Beefeater wanted to establish a new category of super premium sipping gin. It needed to attract free-thinking’ drinkers already engaged with other ultra-premium categories such as whisky and cognac. CPB developed the concept, name and packaging design, which is a metaphor for the gin’s unique production.
And Chivas wanted to develop a permanent exclusive for Travel Retail to fit naturally into its portfolio and justify a price premium versus Chivas 12. it had to be highly visible and appealing to the ‘modern gentleman’.
“A lot of thought, care and craft goes into producing designs for these brands, and it’s nice to see that all our hard work behind the scenes goes recognised by people who really know about drink,” said Stephen Bell executive creative director of Coley Porter Bell