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How to fan the flames of consumer desire. Part1: Luxury cues.
We now know that human decision making is primarily emotional. Shopping is no exception to that rule. So, arguably the key question in brand and packaging design is how do you press the right...
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Coley Porter Bell creates ‘Hungry Wolf’ brand for Fresh Pak
Coley Porter Bell has created the name, branding and packaging for The Hungry Wolf, the first branded product from Fresh Pak Chilled Foods, the UK’s largest dedicated manufacturer of sandwich...
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News Corp’s new logo fails to convince
Possibly the kindest thing you could say of News Corp’s new logo is: “Oooee Rupert, your strategy is showing’. The new logo consists of the words ‘News Corp’ in a face based on an amalgam of the hand...
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Does the lions share of branding and communications lie in the name?
A journalist friend of mine met the communications chief of an extremely large organization last week. (By large, I mean the size of small nation state.) After a couple of drinks talk turned to the...
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Coley Porter Bell helps Royal Salute mark 60th anniversary of the coronation
Coley Porter Bell has designed the bottle and secondary packaging for a new Royal Salute Whisky marking the sixtieth anniversary of Her Majesty Queen Elizabeth II’s coronation. The brief for The...
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Ad agencies score at Cannes because they make the effort
The Cannes Lions festival has become a fixed if not entirely unwelcome feature of the marketing calendar. It is hard work, and because there are so many clients and bosses there, you really do have to...
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Coley Porter Bell hat trick at International Spirits Challenge
Coley Porter Bell has scooped three medals at one of the world’s leading spirits awards. The prestigious International Spirits Challenge 2013 has awarded Coley Porter Bell two golds and a bronze this...
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Coley Porter Bell designs Royal Baby packs
Coley Porter Bell has helped Unilever mark the birth of the royal baby by designing special commemorative packaging for Comfort and Persil The limited edition packs are decorated with golden filigree...
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Brands that are ashamed of their parents
Lexus. Not a hint of Toyota. It emerged this week that JK Rowling chose the nom de plume Robert Galbraith for her new novel The Cuckoo’s Calling. She wanted it to be judged on its own merits rather...
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5 Beautiful Things. Summer Edition
With the summer season now in full swing (and even the weather to match!) our latest 5 Beautiful Things has been themed around the delights of summer. With exhibitions, architecture, wonderful...
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Coca Cola Life highlights problems of going green
Latin Americans seem to be experimenting a lot with Coke these days. Three weeks ago it was an ice bottle in Colombia. This week it’s a green bottle in Argentina. ‘Coca Cola Life’ as it has been...
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