Coley Porter Bell has helped Unilever mark the birth of the royal baby by designing special commemorative packaging for Comfort and Persil
The limited edition packs are decorated with golden filigree and a photo of the Comfort Pure baby wearing a crown with the words ‘Celebrating A Royal Baby’. They will go on sale the day after the baby is born.
The designs appear on Comfort Pure and Persil non-bio powder which are positioned as Unilever’s mother and baby fabric care brands. There’s more information in an article on Marketing‘s web site .