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Why science and the future have became a source of hope not fear for consumers
Business needs to let science inform design and communications, not just R&D if it wants to stay relevant says a new report from brand design agency Coley Porter Bell. The study called Eureka...
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CPB REBRANDS THE CO-OP’S OWN LABEL OFFER
Created by us The Co-operative Food is overhauling its own-brand offering, with the launch of its new vibrant “Loved by Us” brand for its standard tier to reflect the retailer’s passion for food....
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Is Vodafone’s sale of Verizon related to its new identity?
It has been a busy 24 hours for Vodafone. Last night it completed the second biggest deal in corporate history when it sold its stake in US phone network Verizon Wireless to Verizon Communications for...
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Coley Porter Bell makes 3 senior promotions
Coley Porter Bell has beefed up its creative and strategic offer with a raft of internal promotions. Creative director Richard Clayton, who works on Pernod Ricard, The Co-operative and the corporate...
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SHOULD BRANDS BE FREE TO LEAD ON POLITICAL AND SOCIAL ISSUES?
Yesterday Dublin based bookmaker Paddy Power and the gay charity Stonewall kicked off a new campaign to give homophobia in football the boot. ‘We don’t care which team you play for’ runs the witty...
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AT 35 COLEY PORTER BELL HAS RIDEN 4 GREAT WAVES OF CHANGE
It’s not quite true that the design industry was anti-commercial in the late nineteen seventies. But it wasn’t far off. Inspired by the success of the advertising industry which was going through its...
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