John Clark on Brand Reinventions
(as seen in The Marketer.co.uk) It’s tough for consumers to accept a brand has completely changed – that black has become white. More often, there is a kernel of a consistent truth at the heart of...
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How branding can bring clarity and focus to mergers and acquisitions
10 Nov 2014 | Vicky Bullen With the Chiquita/Cutrale banana deal in the headlines, Vicky Bullen, CEO of Coley Porter Bell, looks at how branding can help turn mergers and acquisitions into a...
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Liking vs. Wanting. Do brands and advertising have to be liked in order to sell?
We’re really enjoying Phil Barden’s latest thinking on ‘Liking’ versus ‘wanting’. Do brands and advertising have to be liked in order to sell? Whether it be a new ad campaign or redesigned packaging,...
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Brain Power
Alistair Welch speaks to Vicky Bullen of Coley Porter Bell and learns how the agency is using neuroscience to inform its work. Firstly some theory. Daniel Kahneman posited in his Nobel Prize winning...
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How neuroscience can help to build your brand
Understanding the implications of what scientists are teaching us about System 1 and System 2 thinking can help marketers implement more effective plans, writes our CEO, Vicky Bullen. Over the...
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What neuroscience can do for design – as seen in The Drum
Design and neuroscience may seem like very odd bedfellows and you may wonder why a creative director is talking about neuroscience at all. But breakthroughs in neuroscience over the past four years...
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Copycats: going to war with the packaging lookalikes – as seen in The Grocer
The salmon looked guilty as hell. Accused of impersonating Saucy Fish, Aldi’s version – called Saucy Salmon – was near-identical, from the sleek black vacuum pack, the fish- shaped window on the...
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Neurocomic
Today one of our designers brought in this stunning comic book which tells a story about neuroscience. Nice to see our story told in pictures.
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Gold and Bronze for Coley Porter Bell at DBA awards
Last night saw us scoop up not one but TWO of these prestigious awards at the annual DBA Awards. It was a pretty heady celebration that followed (and a few sore heads this morning)… The Müller...
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Neurocomic
Today one of our designers brought in this stunning comic book which tells a story about neuroscience. Nice to see our story told in pictures.
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Our favourite beer campaigns of all time
(as seen this week in Marketing, Campaign, Media Week, Brand Republic) It’s London Beer Week; Stuart Humm, creative director at Coley Porter Bell has picked out his favourite beer campaigns of all...
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When science and art collide – beautiful booze
Australian Pale Lager Czech Pilsner I came across these striking art prints by BevShot. They are created by crystallising alcohol or a soft drink on a lab slide (which can take anything from 3 weeks...
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5 Beautiful Things | Easter 2015
Gorgeous Gaming With digital gaming ever on the rise, Monument Valley is surely placed as one of the best. The game, which recently won the Apple Design Award 2014, takes you through an array of...
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The responsiblity of branding an icon
The famous Oxo cubes get a refresh (AS SEEN IN PACKAGING EUROPE – MARCH 2015) OXO can truly be called a British heritage brand with over 100 years of history and a place in the majority of kitchen...
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Müller Unveils New Müllerlight Goodies Range Designed by US – as seen in F&B...
Müller has extended its Müllerlight light product range following a period of growth at the dairy food brand. Available From 8th March in three delectable flavour combinations, new Müllerlight Goodies...
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